Website Clarity & Strategy
Making sense of your website — before changing everything.
If your website feels confusing, outdated, or just not quite right, this is where to start.
You might know something isn’t working — but not whether you need a rewrite, a restructure, or a full rethink. And guessing your way through it usually leads to more tabs open… and more procrastination.
Website Clarity & Strategy is about slowing things down and getting clear first.
Who this is for
This is for you if:
Your website no longer reflects your business
You struggle to explain what you do clearly
You’re unsure what actually needs fixing
You want direction before investing in changes
What we’ll do together
I’ll review your website through a strategy-first lens, looking at:
How your pages are structured
How clearly your message comes across
How easy it is for someone to understand what you do
Where people might be getting stuck or confused
From there, I’ll help you untangle what’s working, what isn’t, and what actually matters.
You’ll walk away with:
Clear guidance on what to change (and what to leave alone)
Messaging clarity — what to say, and where
Structural recommendations to improve flow
SEO best-practice considerations baked in quietly
A clear, confident path forward
No guesswork.
No overwhelm.
Just clarity.
Why this approach works
My background in website strategy comes from working in-house for a destination management organisation, where I helped manage and shape multiple websites for different audiences — each with their own goals, messages, and needs.
That experience taught me how to simplify complex information, clarify messaging, and create websites that guide people clearly. I now apply that same clarity-led thinking directly to small business websites — just without the layers of complexity.
What this helps you do
This service is about figuring out what to say and why — not creating the final content itself.
After this process, you’ll:
Understand your website again
Feel confident about what needs to happen next
Stop second-guessing every decision
Have a clear foundation for future updates, content, or growth
Some clients use this as a standalone reset.
Others use it as the starting point for content or ongoing support.
Both work.
Investment
Starting from $950
Pricing varies depending on the size and complexity of your website.
If you’re not sure whether this is the right starting point, we can talk it through first.
Frequently Asked Questions
Here’s what you might be wondering.
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No — and most clients don’t.
Website Clarity & Strategy is designed for people who know something isn’t working, but aren’t sure what the fix is yet. You don’t need to come with answers or a plan. That’s what this process is for.
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Website Clarity & Strategy is about figuring out what to say and why.
It focuses on direction, structure, and messaging — helping you understand what’s working on your website, what’s causing confusion, and what actually needs to change.
Website-Led Content comes after that clarity is in place. It’s about creating or refining the words once the direction is clear.
If your website still feels messy, hard to explain, or uncertain, Website Clarity & Strategy is the best place to start.
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SEO best practice is considered as part of the strategy, but it’s not the headline.
Website Clarity & Strategy focuses on structure, messaging, and flow first — because a website that doesn’t make sense to people won’t perform well anywhere else either.
Think of SEO as quietly built in, not bolted on.
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Not necessarily.
This service focuses on understanding what’s working, what’s causing confusion, and what actually needs to change — before any writing happens.
Sometimes that process highlights areas where a rewrite would be helpful. Other times, it’s about restructuring or clarifying what’s already there.
If content creation is needed, I’ll recommend the most sensible next step. The goal is clarity first — not unnecessary work.
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You’ll receive clear, actionable guidance on:
what’s working on your website
what’s causing confusion
what to change — and what to leave alone
how to improve structure and messaging
what the best next step is
This may be delivered as written recommendations, annotated notes, or a strategy summary — depending on what’s most useful for your site.
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Most Website Clarity & Strategy projects are completed within 1–2 weeks, depending on the size of your site and availability.
You’ll know the timeline before we begin.
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You have options.
You can:
implement the recommendations yourself
move into Website-Led Content
use On-Demand Website Support for updates or refinements
There’s no pressure to continue. Clarity is valuable on its own.
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Yes — absolutely.
In fact, small websites often benefit the most from this kind of clarity work, because every page needs to pull its weight. We’ll make sure your message is clear, your structure makes sense, and your website guides people to the right next step — without adding unnecessary pages or complexity.
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That’s completely okay.
Most clients don’t arrive knowing exactly what they need — they just know their website feels off. If you’re unsure, you can reach out and I’ll help you figure out the best starting point before you commit.
The goal is clarity (in your website and in the process), not pushing you into the wrong service.